
@coltslife
Managed the overall account strategy, social calendar, and content creation for one of the Indianapolis Colts official ancillary accounts which targets the fan base.
@coltslife, formerly @coltsevents, is one of the Indianapolis Colts' official ancillary accounts, serving as the home of the fanbase and a space for fan engagement and events content sitting alongside the main team channel.
I managed the account across Instagram and X throughout the 2022 NFL season, sharing X duties with one other team member. Content kicked off before the season with training camp coverage and two community tours, Colts at Bat and Colts in Motion, which took us out across Indiana bringing the franchise to fans at local events. I was on the ground at these shooting photo and video myself. Once the season got going, the week usually revolved around Tuesday trivia, keeping fans in the loop about Touchdown Town before home games, and posting content from events the organisation hosted. On game days I'd typically be covering stories live at the stadium and putting together a reel afterwards, with photographers also on site for the bigger shots.
Metric Highlights
52%
New Followers
(in 2.5 months)
3K
Monthly Engagement Rate
(in 2.5 months)
30%
Total Views
(in 2.5 months)
Sample Content
























